Selling Your Home with MD Real Estate

If you are researching selling your home in San Francisco, Milan Jezdimirovic and Dunja Green have 20+ years of combined local real estate experience to assist you through the home sale process. MD Real Estate offers first-class, personal service and up-to-the-minute market expertise so that our sellers can maximize the return on their investment, every time. Our solid reputation and consistent experience in luxury properties throughout San Francisco position us to sell 30% of our listings off-market.

Want to know what to expect when working with us to sell your property?

We’ve broken things down into a clear outline of steps to utilize with each and every client to ensure the best possible sale outcome. We understand that real estate can be the largest purchase and sale that many investors make, and we never want to leave a prospective client wondering what it is we can do to help them achieve a better financial outcome.

First, we analyze the current market. This process includes evaluating comparable properties and market trends, including off-market properties. We then develop a strategic pricing strategy and discuss the impact of closing costs and property disclosures with you.

Next, we prepare the listing during the pre-market stage, which allows us to build anticipation, drive demand, and help us get the best possible offer, faster. This stage includes preparing a custom marketing plan, and preparing the property with repairs, staging, floorplans, photography, video, and inspections. We use a unique platform that gives your home valuable exposure to both agents and consumers before it officially hits the market and begins accruing ‘Days on Market.’ We then launch the listing officially on MLS, and all major relevant real estate websites and publications.

In the on-market stage, we utilize print and digital advertising and our vast network of local realtors to position your property to be widely seen. We show and sell your property with broker tours, open houses, and by proactively following up on all buyer leads, which often come through our tight internal connections with the top agents in the city.

During negotiation, we will guide you with practiced experience through reviewing offers and accepting one, as well as planning for possible back-up offers. If needed, we handle or advise on contingency removal, and guide you step-by-step through contract signing. During escrow, we facilitate any final inspections, title transfer, and property disclosures. After closing, we then prepare your final sales report.

With MD Real Estate, your client experience and successful sale or rental of your property are our priorities. You can scroll down this page for a general outline of our sales to-do list, broken down into two stages. While some real estate agents may rush to get homes on market in the Bay Area without checking all of these boxes, we have seen dependable success in carefully positioning our high-end and luxury properties to sell by using stage-one preparation and pre-marketing.

The MD To-Do List: Stage 1

When you don’t handle luxury property sales and rentals on a daily basis, it can be easy to overlook preparation details that make a true difference in the final price point. We break down our to-do list into stage one (before market) and stage two tasks, and have an expansive network of expert trades and vendor resources to help clients achieve these tasks beautifully and quickly.

Stage one preparation

This includes cleaning, painting, and ensuring that a home is 100% ready to show before it ever goes on the market. We bring in professional photographers for both day and nighttime property photos, obtain staging quotes, and create a 3D virtual tour. This ensures that our listings do not accrue critical days on the market that are not resulting in sales. We test our goal price point before officially going to the market, and start to generate buzz about your home.

Our pre-market advertising strategy includes social media and email campaigns to consumers and real estate agents. That email list includes the 3,000 Compass agents located across 87 offices throughout the Bay Area. Additionally, we have over 10,000 renters on our email database, and we often sell homes off-market from our luxury renter connections. If you would like to contact us for a free market analysis of your property, we will be happy to detail the additional steps of our proven-successful strategic marketing campaigns. We can also answer any specific questions about your property and our process that you might have.

The MD To-Do List: Stage 2

After all of the pre-market positioning that prepares your home to be seen in the best possible light, we change your listing status from coming soon to active. Your listing is automatically syndicated to over 800 websites for maximum digital coverage, including Trulia, Redfin, and Zillow. We use custom open-house signage that includes a QR code, which provides a virtual tour and relevant listing details immediately to passersby.

Our thorough pre-marketing often makes the active stage of your sale a very short one, but even if you receive offers within minutes of putting a listing on the market we always prepare for beautifully staged open houses, and keep interest high through our referral network of potential buyers.

While we are committed to maximizing our effective use of new technology in our marketing campaigns, oftentimes good old fashioned networking brings in our sales. We have great connections with the concierges in local condo and rental buildings, who have lots of walk-ins and always refer potential buyers to us along with brochures of our most recent listings. Over 30% of our buyers already live in the area.